The Sixth Continent Fund has made an undisclosed investment in Narraid, a fast-growing AI and audio technology company specializing in frontline staff enablement through brand storytelling. This strategic investment is aimed at accelerating Narraid’s expansion into global travel retail, where the ability to engage customers through well-informed and confident staff is a key driver of commercial success.
Narraid leverages generative AI to transform brand content into short, multilingual podcast-style audio episodes, allowing store staff to absorb brand stories, product details, and promotional narratives on the go. With growing demand for innovative training and engagement tools in duty-free and airport retail environments, the investment positions Narraid to scale rapidly and enhance the passenger shopping experience worldwide.
About Narraid
Narraid is a pioneering AI company transforming the way frontline retail staff learn and communicate brand stories. Designed specifically for high-traffic retail environments such as airports, Narraid converts brand content into engaging, short-form, podcast-style episodes—making training fast, accessible, and impactful.
Available in over 10 languages and optimized for mobile listening, Narraid empowers sales staff with real-time product knowledge and storytelling skills that elevate the customer experience. By turning every brand into a story worth telling, Narraid bridges the gap between marketing and the shop floor—helping retailers and brands convert knowledge into sales. For more information, visit Narraid.com.
About the Sixth Continent Fund
The Sixth Continent Fund is a specialized investment platform focused on the global travel retail sector. Backed by a network of senior industry leaders and strategic investors, the fund provides both capital and operational expertise to high-potential companies that are shaping the future of travel commerce.
With a focus on human capital, innovation, and industry transformation, the Sixth Continent Fund supports ventures across retail, food & beverage, digital solutions, and logistics within the world’s airports, border shops, and duty-free environments. The fund is committed to fostering sustainable growth, elevating the traveler experience, and unlocking long-term value across the travel retail ecosystem. For more information, visit the Sixth Continent Fund.